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Job DescriptionContent & Digital Media Specialist Job Vacancy We are looking for a young and dynamic full-time Content & Digital Media Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies, creating and distribute content in various formats across multiple channels to increase awareness, elevate the brand positioning and driving digital expansion. This role will report to the Executive Director of Marketing & Communications.Key Responsibilities - Develop, implement, and manage comprehensive digital marketing strategies across all the social media platforms in addition to other digital channels.- Define the most important social media KPIs.- Create engaging and relevant content for social media posts, including images, videos and written copy that resonate with our target audience.- Manage and optimize paid social media advertising campaigns to drive traffic.- Monitor social media channels for trends, feedback, and opportunities for engagement.- Respond to comments and messages in a timely manner.- Track and analyze social media metrics and campaign performance using analytics tools to identify areas for improvement and optimize strategy.- Stay up-to-date with the latest trends, AI applications, tools, best practices in social media marketing and digital advertising, and implement innovative tactics to drive growth.- Maintain and update the brand website.- Monitor SEO and user engagement and suggest content optimization.- Communicate with industry professionals and influencers via social media to create a strong network.- Develop and implement strategies for managing online reputation and addressing potential crises on social media.- Conduct market research to identify new opportunities and trends in the industry, including analyzing data and scraping the web for relevant information. Skills - Minimum of 2 years of experience.- Bachelor’s degree in marketing, Communications, Computer Science, or related fields.- Experience with digital marketing automation software.- Experience with Google Ads and Google Analytics.- Knowledge of web publishing.- Proficiency with SEO tools.- Superb verbal and written communication skills.- Strong problem-solving skills.- Ability to work well in a team environment.- Strong time management skills.- Strong analytical skills.w- In-depth knowledge of the digital platforms’ latest technology and innovative AI tools.- Strong copy-writing and visual storytelling skills.- Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.- Creative thinker with a passion for staying up-to-date with the latest social media trends and emerging technologies.- Solid knowledge of media editing software.- Familiarity with web design and content management systems.

Bayt.com Inc. • Cairo, Egitto