COREcruitment LTD
COREcruitment LTD
...

Digital Marketing Manager

Job Title

Responsabile marketing

Luogo

Edinburgh, United Kingdom

Stipendio

Retribuzione lorda 60000.00 - 90000.00 £ all'anno

Job Type

Tempo indeterminato

Orario di lavoro

Tempo pieno

Descrizione del lavoro

Digital Marketing Manager – Craft Alcohol Business – Edinburgh

Role: Digital Marketing Manager

Location: Edinburgh

Salary: Up to £60,000 + Benefits (DOE)

My client is an award-winning craft alcohol business who have an excellent product and are one of the fastest growing business in the UK. They are simply a fun and exciting business to work for!

They are seeking a Digital Marketing Manager to join their Edinburgh based team, to manage all online advertising and marketing activities for the business, coordinating all digital campaigns and maximising their online presence.

Responsibilities include:

  • Managing Facebook, Google and other PPC ads
  • Writing copy and setting up email campaigns to our database
  • Setting up on-site optimisation experiments
  • Innovate and present new marketing platforms and strategies
  • Develop engaging online content, monitoring and analysing content success
  • Drive traffic to company pages
  • Develop and manage projects, adhering closely to deadlines and to budget, developing and revising ideas.
  • Planning and executing marketing campaigns which will run across search, social, display and other relevant digital channels
  • Being accountable for campaign results and presenting them to senior business stakeholders
  • Providing expertise in digital advertising
  • Analysing campaign and web analytics performance data to optimise activity and ensure you work on the most impactful projects
  • Generating innovative campaign ideas and concepts, working to launch them and iterating on them to improve efficiency and lower acquisition costs
  • Keeping up to date with digital marketing trends and technology

The Ideal Digital Marketing Manager Candidate:

  • Ideally be degree qualified within marketing or a similar relevant subject.
  • A successful track record working as a Digital Marketing Manager or in a similar position
  • Experience of running digital marketing campaigns
  • Demonstrable campaign success — hitting goals and objectives
  • Strong experience web analytic tools
  • Excellent understanding of digital marketing concepts and best practices
  • Experience with social media content and marketing, Google Adwords and email campaigns
  • Skills and experience in creative content writing
  • Analytical mind set and critical thinking
  • Excellent communication and interpersonal skills
  • At least 2 years of experience running successful direct marketing customer acquisition campaigns on Facebook, Google Ads and Email.

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