Job Description•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. •Design and execute digital / Social media Ads/ Email campaigns according to business goals. •Design, build an effective media buying strategy.•Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)•Identify trends and insights, and optimize spend and performance based on the insights•Brainstorm new and Digital creative growth strategies•Plan, execute, and measure experiments and conversion tests and establish our web presence.•Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points•Instrument conversion points and optimize user funnels•Coordinate and manage the placement of all digital content such as website, blogs, press releases and podcasts, infographics, videos etc.•Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.•Responsible for the budget spending and analysis.•Creating - Coaching and developing a team.Skills•BS/MS degree in marketing or a related field.· (Real Estate, e-commerce, luxury products or services …. etc.), and CPM/CPC campaigns.•Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.•Highly creative with experience in identifying target audiences and devising digital campaigns that engage.•Experience in optimizing landing pages and user funnels.•Experience with A/B and multivariate experiments.•Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMrush etc.) •Working knowledge of ad serving tools (e.g., DART, Atlas)• Proven experience in marketing automation and omnichannel platforms such as (HubSpot) is a must.•Working knowledge of HTML, CSS, and JavaScript development and constraints / Capable of optimizing website and landing page.•Strong analytical skills and data-driven thinking•Up to date with the latest trends and best practices in online marketing and measurement.
Bayt.com Inc. • Cairo, Egitto