Manager, Digital Media

Sony Corporation of America (SCA) is seeking a Digital Media Manager to join Corporate Marketing. The Media channel manager will be responsible for end to end management of campaigns and reporting across US Brand Activation efforts and Sony Rewards Card Marketing. They will serve as subject matter expert for paid digital activation, steering and optimization within channel and will influence best in class operation through knowledge sharing and collaboration across the Sony Group Companies. The role requires a data driven marketing mind set with the ability to craft stories that marry audience performance and multi-channel data.

Reporting to the Director of Partnerships and People Based Marketing, this role is expected to deliver successful execution of People Based Marketing, leveraging the centralized marketing platform and database. As the primary media channel expert, the media manager will work closely with internal brand, digital marketing and martech teams to deliver KPI's. The manager is expected to have strong and effective communication skills to collaborate with colleagues both in the US and Japan. This role will require close agency management and will oversee media agency contracts and strategic relationships. 

JOB RESPONSIBILITIES

Strategy

• Lead end-to-end media planning ensuring that the brand strategy is applied driving KPI’s, facilitating innovation, and effectively applying campaign learnings on a day-to-day basis

• Utilize deep knowledge of the digital landscape such as, programmatic (display, OLV, CTV), search and social to recommend channels for each line of business inclusive of Brand Marketing, Sony and PlayStation Credit Card, and Sony Rewards. 

• Deliver cross-channel campaign insights to management, packaging reporting and recommendations to executive leadership

• Work independently and collaboratively across local and global teams to align on overarching digital marketing strategies, timelines, and deliverables

• Lead digital channel innovation to optimize media and people-based marketing capabilities: Implement relevant new channel testing, deliver internal POV's on industry trends, guide platform and agency recommendations. 

Execution

• Develop briefs to inform media agency and creative teams to clearly articulate objectives as well as learnings 

• Lead ongoing communication with agencies (media, analytics, research) to plan and execute all paid media campaigns from start to finish

• Closely manage media agencies for budget accuracy, actualized flowcharts, and timely reporting dashboards. Review reporting to assess engagement benchmarks and deliver against KPI’s through ongoing optimization. 

• Activate core first party audiences in digital media channels to demonstrate meaningful and measurable gains for brand sentiment, engagement, conversion, and closed loop attribution where possible. 

• Manage audience onboarding and audience activation, performance insights and optimization

• Apply strong analytical aptitude and audience knowledge to inform modeling, criteria, and analysis.

• Develop and maintain test and learn agendas.

QUALIFICATIONS FOR POSITION

• Bachelor’s degree

• 5+ years of digital media experience; at least 3 years of media agency experience

• Expert experience in a data centric role 

• Experience executing and optimizing highly impactful marketing strategies which deliver business results

• Strong analytical and quantitative skills with the ability to clearly communicate outcomes

• Agile marketer who demonstrates curiosity, makes bold decisions & recommendations, tracks digital trends, and takes ownership of projects

• Detail oriented project manager with proven ability to remove barriers and gain buy-in

• People Based Marketing, 1:1(CRM) targeting digital experience

• Understanding of Ad Tech – DMP, DSP, LiveRamp and Business Manager

• Experience with reporting dashboards and BI tools (Tableau, Power BI, Datorama)

• Global media planning experience preferred and/or experience working for international company across global teams

• Proficiency with Microsoft PowerPoint, Word, Excel, and Teams

• Must be eligible to work unrestricted in the USA