Marketing Manager - Soho Home

Who We Are

We are a collection of members' clubs, restaurants, hotels, workspaces and cinemas, catering to those in the film, media, fashion and creative industries. The company has unique ventures throughout the UK, USA, Canada, Europe and Asia, with new openings planned globally. Soho House is a space for its diverse membership and teams to connect, grow, have fun and make an impact.

Soho Home

Soho Home is a modern homewares brand designed for relaxed, sociable living. With more than 25 years of design heritage, our ranges are created to mirror the look and feel of our Soho Houses around the world. Soho Home is an interiors collection from Soho House that includes furniture, lighting, tableware, and accessories created for, and inspired by the Houses.

The Role

Reporting into the Head of Marketing, the Marketing Manager is responsible for the delivery of successful marketing and brand communications for Soho Home

They will be responsible for creating the seasonal marketing plan, defining our communications calendar, and creating brand moments that drive new customer acquisition, traffic and sales.

Owning the day-to-day delivery, this role will shape how we bring messages to life across all channels.

Partnering closely with creative, production, editorial, social media, ecommerce, and our retail partners.

Ensuring every channel delivers a best-in-class brand experience.

This role requires both a creative and commercial thinker, who can make great ideas come to life in a fast-paced environment.

Plus, a passion for the interiors market and its customers.

Main Duties

Multi-channel Marketing & Communications

Lead the development of seasonal communications plan across all channels.

Defining the initial creative approach to the season and key messages, through to final weekly delivery in each channel

Ability to deliver activity to a high standard across the full marketing mix. Including: Online & CRM; Member and customer communications; content; social; retail & wholesale; brand partnerships; events; influencer; VM.

Grow leads for our consumer interior design, and introduce new professional interior designers to our Trade programme

Brand & product story-telling

Identify unique stories that celebrate our product and brand story.

Be creative in how we communicate to the customer across different channels and content mediums

Make sure we’re promoting the right message, in the right channel at the right time.

Liaising with merch, NPD, and ecommerce to define opportunities

Planning shot list and supporting creative and content delivery for upcoming photoshoots

Team leadership & Project Management

Be the go-to for all things marketing and help to make things happen with the teams around you, and using your own initiative.

Own the calendar, and proactively align the wider business around all key moments.

Adept at managing multiple projects and critical paths at the same time.

Collaborating with the team for a seamless process and getting senior sign off at key milestones.

Continue to improve the quality of all multi-channel communications.

Ensuring everything in on brand, on time and communicates our point of difference.

Be Briefing all photoshoot and content requirements to production

Managing and supporting Communications Assistant to develop in their role.

Key Relationships -Social Media Manager

Creative, Editorial & Production teams

Ecommerce teamIn-store teams

NPD and Merchandising team

Wholesale Partners - External

Influencer & Member Partnerships - External

What We Are Looking For

5+ years in retail marketing and communications

Preferred experience or understanding of the interiors industry

Previous event production experience preferred

Excellent communication skills

Combine creative and commercial thinking

Project and critical path management