Media Manager

Job Description

Overall Job Summary:  Project Role – TEMPORARY (1 year)

H&M is seeking a temporary Media Manager to drive growth aspirations for the Kids customer in the US. The individual in this role thinks big to activate innovative campaigns by deeply analyzing media consumption trends, consumer insights, competitive activity, and campaign performance to develop paid and owned channel strategies.

The ideal candidate will have a strong background in driving effective media plans including TV, Digital, Online Video, and Branded Content to grow the brand and increase customer acquisition & retention.

The Media Manager will lead strategic programs to grow this key customer segment, while closely collaborating with cross-functional teams, globally and locally. This is a critical role within the marketing team and serves as the bridge between many internal and external agencies.

Core Responsibilities includes but is not limited to:

Media Planning

• Set a daily/weekly customer marketing plan for paid and owned channels.
• Adapt the communications plan based on local insights about customer target groups, commercial patterns and growth targets.
• Maintain close relationship with global counterparts to communicate market needs and advocate for support where needed.

Media Campaign Management

• Drive successful implementation of global marketing campaigns across all bought media.
• Set the planning, implementation and measurement of the local paid media strategy, performing regular audits to ensure media buying efficiency.
• Serve as key contact for media agency, managing campaign briefings and coordination with internal partners including regional content, production and PR teams.
• Develop and manages full house local activities (Black Friday, local campaigns, and special events) from idea to execution.

Analysis and Budget Responsibilities

• Perform analysis and share results and learnings for the customer group per media channel on a weekly and monthly basis.
• Drive allocation of paid brand & consideration media budget investments to different customer groups and media channels

Additional Accountability: Manage a media budget of $18 million+

Qualifications

What You’ll Need to Succeed:

• Bachelor’s degree, preferably in Marketing or equivalent relevant experience.
• 5-8 years’ experience working in a media planning/management role, either at an agency or in-house capacity; retail or fashion sector experience preferred.
• Strategic thinker with broad marketing & media skills.
• Expert in paid brand & consideration channels (TV, OOH, OLV, Digital, Social, Print etc).
• Strong understanding of local media landscape and how media agencies operate.
• Strong project management and leadership skills.
• High analytical ability.
• Working knowledge of the fashion and retail industry.
• Ability to communicate clearly and lead high level external meetings.
• Extremely creative and oriented toward problem resolution.
• Excellent written and verbal skills.
• Strong organizational and time management skills.
• Required domestic to travel up to 30% of time.