Company DescriptionAs one of the world’s largest fashion companies with more than 171,000 employees worldwide, H&M is an exciting and dynamic place to pursue a career within the fashion industry. Our business concept is to offer fashion and quality at the best price in a sustainable way and with our fast expansion we are always looking for new talents. Would you like to be part of our team?Job DescriptionH&M is seeking a strategic Media Manager to drive growth aspirations for the US market. The individual in this role thinks big to activate innovative campaigns by deeply analyzing media consumption trends, consumer insights, competitive activity, and campaign performance to develop paid and owned channel strategies.The ideal candidate will have a strong background in driving effective media plans including TV, Digital, Online Video, and Branded Content to grow the brand and increase customer acquisition & retention.The Media Manager will lead strategic programs to grow H&M’s key customer segments, while closely collaborating with cross-functional teams, globally and locally. This is a critical role within the marketing team and serves as the bridge between many internal and external agencies.Core Responsibilities includes but is not limited to:Media PlanningSet a daily/weekly customer marketing plan for paid and owned channelsAdapt the communications plan based on local insights about customer target groups, commercial patterns and growth targetsMaintain close relationship with global counterparts to communicate market needs and advocate for support where neededMedia Campaign ManagementDrive successful implementation of global marketing campaigns across all bought mediaSet the planning, implementation and measurement of the local paid media strategy, performing regular audits to ensure media buying efficiencyServe as key contact for media agency, managing campaign briefings and coordination with internal partners including regional content, production and PR teamsDevelop and manages full house local activities (Black Friday, local campaigns, and special events) from idea to execution Analysis and Budget ResponsibilitiesPerform analysis and share results and learnings for the customer group per media channel on a weekly and monthly basisDrive allocation of paid brand & consideration media budget investments to different customer groups and media channelsHandle invoices related to media spendAdditional Accountability: Manage a media budget of $16 million+QualificationsWhat You’ll Need to Succeed: Bachelor’s degree, preferably in Marketing or equivalent relevant experience5-8 years’ experience working in a media planning/management role, either at an agency or in-house capacity; retail or fashion sector experience preferred2+ years leadership experience preferredStrategic thinker with broad marketing & media skillsExpert in paid brand & consideration channels (TV, OOH, OLV, Digital, Social, Print etc)Strong understanding of local media landscape and how media agencies operateStrong project management and leadership skillsHigh analytical abilityWorking knowledge of the fashion and retail industryAbility to communicate clearly and lead high level external meetingsExtremely creative and oriented toward problem resolutionExcellent written and verbal skillsStrong organizational and time management skillsRequired domestic to travel up to 30% of time
H&M Hennes & Mauritz AB • New York, U.S.