Responsable del departamento de comunicaciones
Industria metalmecánica
Mumbai, India
Remuneración bruta 25000.00 - 35000.00 € Anual
Indefinido
Tiempo completo
This position will be responsible for partnering the business to implement holistic communication solutions to business via earned, owned and shared media (non-paid/non-commercial) to optimise opportunities & address challenges while engaging with external and internal audiences:
Graduation
Contribution to planning
Support the agreed thought leadership and advocacy for business plan with smart execution
Plan and implement, guide spokespersons and engage with brand custodians for positive perception to be built
Creating and managing appropriate communications calendar for sustained coverage of brand, product and business achievements
Engage with relevant agencies and team members to develop holistic plans to drive the desired narrative
Regular monitoring and analysis of reportage on the company and the industry, capture emerging trends and biases, and suggest appropriate actions for the company’s businesses and products to capitalize on trends and correct biases
Track the public presence of key media and influencers visits for learning and insights
Key actions and decisions (Long term and Short term)
Support internal clients as well as partner agencies to optimize results
Support Business Partner – Communications (CV) and Head-Corp Comm in strategic communication and reputation management initiatives
Draft appropriate briefing content for press kits or any other media and influencer engagement including draft press releases, FAQ’s, detailed briefing books etc.
Recommend appropriate Communication tools to break news and amplify/sustain desired messaging
Organize necessary physical/virtual events for engaging with media & influencers - press conference, round tables, product test drives or experiences etc.
Ensure reguar updates received from agencies monitoring media and its analysis
Maintain an updated database of all relevant journalists and influencers nationwide with emphasis on cities with Tata Motors presence and important markets
Ensure all business related information is updated on Media Centre on corporate website
Scope of improvement opportunities
Focus on making communication smarter, relevant and simple
Demonstrate innovation in ideation and execution
Encourage adoption and adaption of new communication tools to engage audiences and drive messaging
Diligent targeting and prioritization to maximize impact
Build repertoire of new, emerging skill sets for self
Indicative KPIs
Minimum 80% dissemination of key messages
Minimum 75% exposure in relevant CAT A media
Podium finish in terms of SOV for each BU and overall
Consistently grow share of reportage in earned media from digital media and regional media