Head of Performance marketing

Head of Performance

Manchester

Up to £60,000 plus bonus and benefits

The Head of Performance Role

• Manage search and display activity - including targets and budgets, daily performance analysis, optimization and reporting
• Manage all day-to-day activities for these channels
• Maximise return on investment for these channels
• Monitor competitor activity in these channels
• Bring expertise that influences our current and evolving digital acquisition strategy
• Internal and external stakeholder management
• Ensure that a robust 'test and learn' strategy is place to help drive optimisation
• Input into tools and technologies required to improve digital performance
• Integrate brand and product strategy and collaborate on creative development
• Identification of future digital marketing trends, business models and media consumption to enable commercial advantage
• Ensure compliance at all times with company information and security policies in line with the ISO 27001 standard, GDPR and BS10012 standard
• Manage, train and develop direct reports

Key Skills

• 2/3 years’ experience within an agency, in-house or media owner environment focussing on paid media, ideally PPC.
• Experience in line management is desirable.
• Has an analytical approach to performance, optimisation and testing.
• Able to manipulate large datasets easily with the ability to generate meaningful insights in a presentable format.
• Experience of shaping a paid media strategy and bringing this to life to influence senior management.
• Experience with paid media platforms & bid management tools such as Adobe, Marin or SA360.
• Proficient in Excel and other Microsoft Office applications such as PowerPoint and Word.

The Ideal Candidate:

• Experience in a fast paced changeable environment
• Passion or experience for hospitality industry would be of benefit
• Great experience with PPC
• A great mentor and team leader