Job Description
We’re Kuona (kuona.ai), an AI technology company that empowers consumer products and retailers to live up to their revenue goals and empowers our clients to maximize their sales and profitability through the dynamic optimization of prices, promotions, and inventories. Our AI-powered platform helps top brands like Coca-Cola, Heineken, and Nutrioli to maximize their profits and optimize inventories. We are looking for world-class, curious, innovative, bright people who work to be better every day!We are currently looking for a market-positioning rockstar who thrives on action, with experience in B2B Enterprise products or services; someone who knows the SaaS landscape inside and out and can propel our company to the forefront of our industry.We are looking for someone creative, organized, curious, self-starter, and diplomatic. This role will lead the development and execution of international marketing initiatives for both the US and LATAM markets, in this role, you will be responsible for understanding the core of our product and our market. The role reports directly to our Commercial Director and closely collaborates with other areas.This position is hybrid-remote.Candidate must live in Monterrey, Nuevo Leon, MexicoResponsibilities:Define and develop positioning plans and strategies for the company and our SaaS product.Create, manage, and execute multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns, and events to drive customer acquisition.Learn the key issues in our industry and the needs of our customers and prospects, and help us develop our content strategy to ensure we are effectively creating and distributing the right content to meet the needs of our market.Conduct customer, competitor, industry, and product research, including analysis of the behaviors and patterns that make customers successful and more likely to be retained by the company.Leverage networking to enhance market penetration efforts.Implement media strategies to raise awareness of the company on a variety of platforms.Stay informed on technology trends, forums, and the startup landscape.Actively contribute to the company's growth and positioning strategies through tangible actions.Read articles and keep up to date on industry developments.Key Requirements:Market Expertise: Demonstrated ability to prioritize positioning and achieve market penetration.Strategic Positioning: Knowledge of strategic places to effectively position the company in the market.Network of Contacts: Well-established contacts in different industries to facilitate market penetration efforts.Media Strategy: Proven strategies to make the company known not only in retail-related media but also in general media.Passion for Technology: Genuine enthusiasm for technology, with awareness of forums, magazines, and startup landscapes.Continuous Learning: Proven track record of being well-documented, reading articles, forums, and staying updated on diverse industries trends.Action-Oriented: Strong emphasis on executing tasks.Energy and Attitude: Positive and energetic approach towards challenges and opportunities.Bachelor’s degree or higher in Marketing or related, from an accredited institution.3+ years of experience in a marketing role.Fluency in English is a must.Your experience with Kuona:Creativity: We like that all team members can propose and create new featuresSelf-management: Since we are a very horizontal company, we require that team members can decide for themselves what to work on and define prioritiesOpportunities to learn: We offer all our employees a wide opportunity to learn things that you probably wouldn't be exposed to in a corporate environment.High Impact: You will be involved in the growth and evolution of the company, all your contributions will be of high impact on the overall results.We value our culture: We are fully committed to prioritizing great results for our clients and an amazing employee experience for our people.Ability to work anywhere / Flexibility: We provide everyone the opportunity to design your day and execute your projects with flexibility and focus on your well-being.Benefits:Competitive base compensationHealth insuranceLife insuranceFlexible time off and 12 holidaysWork from home policy including a laptop and support for your home office needsOpportunity to join a diverse, passionate, and fun teamKuona provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.