Product Marketing Manager


Guadalajara, Mexico

Job Description

683680BRIntroductionAt IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.Your Role and ResponsibilitiesJoin the product marketing team in Technology Lifecycle Services and be a part of the transformation of our support and services organization. Product Marketing is the glue that binds our product strategy to the tactics we need to drive success in sales and marketing and to achieve results. You will be the subject matter expert and product evangelist and play an integral role in developing and driving a successful go-to-market strategy.You are curious about the competition - what they do today and what they plan to do in the future. You strive to know our buyers better than they know themselves, including how they make their buying decisions. This isn’t guesswork – instead, you derive strategic insights based on market evidence and then use that knowledge todrive the development of positioning and messaging that resonates with buyers and empowers our sales channels to be successful.You will collaborate with the marketing, offering and sales teams to develop quality customer-facing product deliverables (Demand Kits) for inbound and outbound go-to-market motions, as well as internal and external communications. A strong will to collaborate and influence are essential as many of TLS campaigns will be an extension of, or attachment to, other campaigns. An attention to detail, a creative mindset, and an eye for quality are critical to your success, along with an ability to grasp and present our product’s value proposition in a way that resonates and clearly articulates how we solve our buyers’ problems and at what stage in the buyers journey they will be focused on our offerings.You are able to source prioritized client stories, product-led claims, and proof points (analysts, peer to peer, influencers) to be used to strengthen messages in the market. YYou are focused on who your audience is for each task and able to adapt your communication for the audience. You are obsessed with tracking performance, have the data to prove what’s working and what isn’t, and have the courage to develop an informed set of recommendations shared with key stakeholders.In addition to the marketing team, you will regularly collaborate with offering managers, sales, enablement, business partners, media agencies, etc.; it’s a balancing act that requires strong diplomatic skills, a penchant for networking, and the ability of knowing when to push back and when to dive inMCCPRODMKTMCCJBIDRequired Technical and Professional ExpertiseEnglish Proficiency3 to 5 years working in a Product Marketing roleDemonstrated storytelling skills – communication, writing, presentation3 or more years experience creating and refining value propositions and messagingCollaboration and influence Preferred Technical And Professional Expertise3 or more years of experience conducting competitive analysis andpositioningAbout Business UnitIBM Corporate Headquarters (CHQ) team represents a variety of functions such as marketing, finance, legal, operations, HR, and more, all working together to solve some of the world's most complex problems, help our clients achieve success and build collaborative work environments for IBMers.Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.Are you ready to be an IBMer?About IBMIBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.Location StatementFor additional information about location requirements, please discuss with the recruiter following submission of your application.Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.


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