Job Description
This is a remote position.The Facebook Ads Specialist is responsible for creating and managing profitable Facebook advertising campaigns for clients. This includes tasks such as setting campaign goals, creating ad creative, targeting ads, and optimizing campaigns. The Facebook Ads Specialist will also work closely with other marketing team members to ensure that Facebook advertising campaigns are aligned with the overall marketing strategy.Tasks and ResponsibilitiesCreate and manage Facebook advertising campaigns for clients Set campaign goals Generate ad creatives Set and optimize target audience based on campaign performance Optimize campaigns and engineer solutions to stay on track with meeting campaign goals Work with other marketing team members to ensure that Facebook advertising campaigns are aligned with the overall marketing strategy Stay up-to-date on the latest Facebook advertising trends and best practices Communicate with clients about Facebook advertising campaigns: This includes monthly reports that include insights and a plan of action (or explanations) for campaigns that perform below industry benchmarks. The reports must be reviewed with the head of the Ads Department before going out to clients. STANDARDSPerform all work according to company policies and standards, in the spirit of the company’s core values. Respond to all communications in a timely manner, preferably within one business day, whenever possible. Attend all formal meetings on time, in person or virtually. Meet deadlines by working efficiently without compromising the quality of your work, or the work you provide to others Align all decisions, communications, and interactions with others with the company's core values Comply with all government safety requirements and other regulations, including holding periodic safety meetings. KEY PERFORMANCE INDICATORS (KPIs)Key Performance Indicators (KPIs) are measurable values that organizations use to track progress toward specific goals. They are important because they provide a way for businesses to measure the success of your work and identify opportunities for improvement.As it pertains to the role of Facebook Ads Specialist, the KPIs they look at are:Click-Through Rate (CTR) Ad conversion rate For industry benchmarks, see: WordStream (the page is updated regularly). RequirementsBachelor's degree in marketing, business, or equivalent experience 3+ years of experience in Facebook advertising Strong understanding of Facebook advertising platform Experience with creating and managing Facebook advertising campaigns Excellent communication and collaboration skills Ability to work independently and as part of a team Additional skills and qualifications that would be helpful for a Facebook Ads Specialist:Experience with other social media advertising platforms, such as Instagram and Twitter Experience with Google Analytics and other web analytics tools Experience with content marketing and copywriting Experience with A/B testing Experience with project management Benefits$1500 - 2,800 USD/month (depending on experience) Remote from anywhere in Latam About The CompanyThe company offer digital marketing and business consulting services to businesses nationwide. They service clients in the entertainment, home improvement, construction, non-profit, and e-commerce spaces. The strength in their company lies within their advanced academic knowledge, real world experience, and a hustle for greatness. Not only can they create an incredible impact on a business in the digital space and produce phenomenal ROI, the company also have the skills and understanding of scaling businesses and can help business owners do so on a more predictable and manageable schedule.TeamThe Team is hard-working, caring, and well-rounded. Collectively their Team has over 22 years of military experience. They have scaled businesses to over $47M in sales and growingThey have degrees and certificates in:Masters in Business and Technology Masters in Business Administration Organizational Leadership Bachelor of Environmental Biology Minor in Information Technology Bachelor in Political Science Bachelor in Economics Certificate in Accountancy Bachelor of Business Management with a concentration in Marketing Bachelor in User Interface Design Trusted Google Partner Full Stack Web Developer Certificate from Georgia Tech EnvironmentWant to work with this company? Their office is cozy, casual, friendly, and fun. They work hard but believe in a work-life balance that means you aren’t spending extended hours in the office every day as long as you’re meeting your goals. They're a tight-knit team of talented, hard-working, authentic, and results-driven individuals working together in a collaborative and ego-free environment. They believe in a Win-Win-Win relationship which means that your time here should be a win for you, a win for their clients, and a win for their Team as well. If it isn't all three of those things, life is too short, you shouldn't settle.ExpectationsAs a Team member or intern, you’ll be expected to be positive, provide value to their Team and customers, care and always give your best, be on time, and always be willing to learn and test the status quo.ScheduleMonday-Friday regular office hours CST