Assistant Director of Sales & Marketing

Publisher :

Caterer Global LTD

Job title :


location :

Abu Dhabi, United Arab Emirates

Contract type :


Working hours :

Full time

Salary :

Gross remuneration Yearly


Smart Working
International experiences
Available for business trips




  • Lead the Sales Team by providing clear direction on individual and team action plans with an emphasis on results based activities.
  • Maintain a detailed knowledge of industry trends, developments, competitor activity and other external factors that have a direct bearing on Courtyard by Marriott.
  • Develop and execute an annual business plan in accordance with Courtyard by Marriott market segmentation and reporting standards.
  • Set and review sales revenue targets by market segment and develop strategies to achieve identified outcomes for short stay transient and extended stay business.
  • Manage key corporate, extended stay, leisure and MICE clients.
  • Maintain effective business relationships with key decision makers and influencers.
  • Conduct regular sales team meetings to review month-to-date and year-to-date performance against forecast.
  • Conduct regular revenue meetings to forecast demand and set appropriate rate strategies.
  • Set and direct channel management strategies, both on line and via the GDS.
  • Represent Courtyard by Marriott Al Barsha Dubai in all sales activities including travel trade shows, site inspections, client sales calls, and product training.
  • Implement strategies to create effective lead generation internally as well as externally.
  • Identify opportunities to foster partnerships with complementary businesses that deliver mutual benefit.
  • Maintain contacts with relevant industry associations deemed beneficial to the Hotel.
  • Manage relationships with key business partners including GDS representation, General Sales Agents, third party websites, and travel management companies (TMC’s).
  • Prepare and submit a monthly sales report on time that reflects consolidated information from sales team activities, market intelligence and any necessary adjustments to the business and marketing plans.
  • Implement effective promotional activities that support business plan objectives using social, print, on line, consumer direct and B2B channels.
  • Direct public relations strategies that deliver positive media coverage, generate editorial content, brand profiling, industry awards other associated activities beneficial to the Hotel.
  • Position the property in all sales and marketing collateral, advertising, editorial content, sales contacts and direct marketing activities in the GCC market as per the brand guidelines.
  • Ensure all marketing communications, collateral production and branded promotional items comply with the Courtyard by Marriott brand guidelines.
  • Consult with and direct designers, printers, photographers, cinematographers and other external creative providers to develop marketing and collateral concepts that support the brand positioning in accordance with the business plan.
  • Take a leadership role in developing customer service initiatives and recognition programs that strengthen client relationships.
  • In consultation with the General Manager and Financial Controller, prepare the annual business plan, revenue and financial budget.
  • Ensure expenses for sales activities, promotions and functions are managed within budgeted guidelines and in accordance with stated policies and procedures.
  • Actively manage and optimize revenues across all income streams of the property.
  • Submit expense claims on a regular or monthly basis, or as soon as possible after returning from sales trips in the required format.
  • Facilitate the smooth running of the department through adequate supply of materials and equipment.
  • Observe and comply with the company’s requisition and purchase order system.

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