Content Marketing Manager - Hertfordshire

Content Marketing Manager – Hertfordshire

Role: Content Marketing Manager

Location: Hertfordshire

Salary: Up to £40,000

I am currently looking for an experienced Content Marketing Manager for a fantastic leisure business based in Hertfordshire. Established company with excellent people culture.

Responsibilities:

• Planning developing and implementing the content strategy ensuring bestpracticeacross all content
• Auditing and inventory of current content across all channels, including gap analysis and recommendations
• Creating content for all channels on and offline and across the customer journey
• Setting up content management processes and systems
• Information architecture, tagging framework, content tools, software and processes, back-up and archiving, analytics configuration, content budgeting, content taxonomy structure and meta data, content pillars and themes to support brand positioning and channel objectives
• Optimisation of content by channel, including website, mobile, for SEO, advertising channels, in centre screens, and for accessibility etc
• Manage all photo and video production
• Ensure content links back to brand strategy and supports the strategy of the relevant channel
• Research and analyse competitor content

About you:

• 3 + years in a digital marketing / social media / content marketing role
• Creative with a passion for marketing
• Experience of working with digital marketing channels is key as is a good understanding of third-party analytics platforms including Google Analytics.
• A background in hospitality and /or leisure a massive plus

https://www.corecruitment.com/vacancies/8604563984