Digital Marketing Manager

Digital Marketing ManagerSalary: £50,000-£55,000 Location: London

This role is about developing and leading on multi-channel communication plans for a rapidly growing restaurant brand, working closely with the brand & marketing team to also translate their strategies into a reality on social.

The need is to think strategically while also being able to act tactically as the business progresses towards a greater integration of all platforms and sales channels.

They are focused on creating better relationships with customers, by having more transactions via digital or mobile.

Requirements:

• Growing the engagement of customers.
• Attracting new customers to the brand and helping drive sales across all channels, by promoting brand story and marketing products in a way that fits with brand values.
• Digital marketing across all key channels including social, SEO, PPC, mobile marketing and affiliate marketing.
• Expanding brand campaigns as well as developing social-led campaigns.
• Developing strategy and plans so the brand is consistent and exciting, which will involve asset creation and management.
• Oversight of the websites (local and franchise) to ensure they are running well and remain optimised for the marketing objectives.

Experience:

• A minimum of four years’ experience in a brand, digital, or a creative agency.
• Demonstrable experience leading and managing SEO/SEM, marketing database / CRM, email, social media and/or display advertising campaigns
• Solid knowledge of website analytics tools e.g., Google Analytics.

Up-to-date with the latest trends and best practices in online marketing and measurement.