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Job DescriptionContent & Digital Media Specialist Job Vacancy We are looking for a young and dynamic full-time Content & Digital Media Specialist to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies, creating and distribute content in various formats across multiple channels to increase awareness, elevate the brand positioning and driving digital expansion. This role will report to the Executive Director of Marketing & Communications.Key Responsibilities - Develop, implement, and manage comprehensive digital marketing strategies across all the social media platforms in addition to other digital channels.- Define the most important social media KPIs.- Create engaging and relevant content for social media posts, including images, videos and written copy that resonate with our target audience.- Manage and optimize paid social media advertising campaigns to drive traffic.- Monitor social media channels for trends, feedback, and opportunities for engagement.- Respond to comments and messages in a timely manner.- Track and analyze social media metrics and campaign performance using analytics tools to identify areas for improvement and optimize strategy.- Stay up-to-date with the latest trends, AI applications, tools, best practices in social media marketing and digital advertising, and implement innovative tactics to drive growth.- Maintain and update the brand website.- Monitor SEO and user engagement and suggest content optimization.- Communicate with industry professionals and influencers via social media to create a strong network.- Develop and implement strategies for managing online reputation and addressing potential crises on social media.- Conduct market research to identify new opportunities and trends in the industry, including analyzing data and scraping the web for relevant information. Skills - Minimum of 2 years of experience.- Bachelor’s degree in marketing, Communications, Computer Science, or related fields.- Experience with digital marketing automation software.- Experience with Google Ads and Google Analytics.- Knowledge of web publishing.- Proficiency with SEO tools.- Superb verbal and written communication skills.- Strong problem-solving skills.- Ability to work well in a team environment.- Strong time management skills.- Strong analytical skills.w- In-depth knowledge of the digital platforms’ latest technology and innovative AI tools.- Strong copy-writing and visual storytelling skills.- Highly organized with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.- Creative thinker with a passion for staying up-to-date with the latest social media trends and emerging technologies.- Solid knowledge of media editing software.- Familiarity with web design and content management systems.

Bayt.com Inc. • Cairo, Egitto

You Will Be Accountable For Working closely with senior PR & Social Media Managers to develop PR and social media content plans. Keeping up to date with key events, national days, media issues and retail news. Liaising with internal and external stakeholders to create a news pipeline and gather updates for PR stories and social media content. Proactively researching new ideas and spot reactive opportunities.Responding to media enquiries via the PR inbox, circulating urgent updates and raising any risks. Drafting and researching news releases and developing social media content. Creating briefs for the in-house studio team and lead on small content projects. Supporting in delivering an influencer strategy for the brand. Managing the journalist contact list. Working closely with colleagues across the Brand & Communications Department on integrated marketing campaigns.Leading the awards strategy; keeping the calendar updated, briefing in entry requirements to the internal copywriter, submitting entries, managing ceremony requirements and communicating wins internally. Leading on our charity partnership; being the main point of contact, leading weekly calls and project managing initiatives. Sharing PR and social initiatives with the internal team. Supporting the PR & Social Media Manager in updating the KPI dashboard weekly and reporting. Providing administrative duties, collating press clippings and social media content for reporting purposes, and updating the website news pages. To be successful in this role we are looking for experience and skills including...Educated to degree level or equivalent industry experience with strong communication skillsProficiency in all Microsoft office products - Excel, PowerPoint, Teams etcPrevious experience in a PR or social media roleA passion for communications, PR and social-first campaignsExcellent copywriting and proof-reading skillsExcellent written and spoken English language.Excellent planning and organisational skillsExperience in a communications-related roleExperience in a large, complex organisation.Experience of working cross-functionally and working to tight deadlines.Proactive and able to spot opportunitiesCreativity in writing and execution of campaignsWhy Work Here?BenefitsWe’re constantly looking at ways to become a more inclusive and diverse employer, and our benefits package is important to us. Here’s some of what we currently offer:Flexible working; work from home, or in the office - whatever suits you. You can also choose your working pattern - if you’d like to work full-time, or part-time, just let us know! 26 days + bank holidays, as well as an option to buy and sell up to 5 days holidays.Bonus Scheme; an annual bonus that can earn up to £2,625 if you really push the boundaries Career progression framework; map out your next steps in your career Pension; 3% employer contribution on top of what you choose to commit yourself A range of discounts from our clients We also have a range of flexible benefits such as additional life assurance, critical life insurances and others to choose from 

IRIS Networx • Leeds, United Kingdom