The Expert Copywriter is the lead point of contact for freelance copywriters engaged to support business needs. Serves as content strategist, guiding business partners on recommended web page content as part of PG&E’s test and learn optimization efforts. Leads and facilitates the collaboration with designers, project managers and internal clients, in order to deliver polished copy under tight deadlines. Consults with internal clients/stakeholders to present unified consistent copy. Utilizes expertise in copywriting and communications to package and present quality written communications for the utility industry.This position will be remote, with monthly/bi-monthly on-site meetingsJob ResponsibilitiesLeads and works collaboratively with freelance copy writers and business partners, to facilitate the completion of small to medium sized copy writing projects. Including:o Interview, hire, and manage freelance copywriters in support of business needs,o Review work performed by outside agencies to ensure adherence to web brand guidelineso Deliver clean, sharp creative messaging and compelling copy for diverse productso Translate complex technical information into relatable general audience copyWrite for digital assets including website pages, emails, banner ads, wireframes, iconography and infographics.Develops content strategy for web page optimization efforts. (i.e., create alternate versions of content to test to increase the effectiveness).Provides advice and counsel to freelance copywriter, agencies and/or other various internal/external leaders regarding web copy communication strategies and messaging for key programs and initiatives.Designs and develops in web content specific-focused communications for usage within a broad variety of media, contexts, and sources.Responsible for the performance and review of communication web copy content programs and initiatives.Establishes and implements strategic web copy communication and messaging plans.Ensures web copy communication programs, plans, and initiatives are aligned and consistent with PG&E branding principles, strategies, and guidelines.Sustains and advances freelance copy writing relationships aligned with PG&E goals and interests.Develops strategies and provides recommendations for the continuous improvement of web copy communication programs and initiatives.Evaluates recommendations for quality, and services maximization and costs minimization.Acts as a lead in the administration, execution, and monitoring of various web copy communications programs, projects, and tasks.Provides training, guidance, and instruction to freelance copy writers and other communications business partners.Reviews recommendations for the continuous improvement of communication programs and monitor performance progress and objectives.Acts as a senior lead and/or subject matter expert (SME) in the administration, execution, and monitoring of various cross-functional web content communications programs, projects, and tasks.QualificationsMinimumBachelor’s degree in English, Journalism, Writing or related field7 years’ of web copywriting or related experience in an e-commerce environmentDesired7+ years’ creative, advertising, interactive agency experienceStrong working knowledge of Microsoft Office products including Word, PowerPoint, Excel and Outlook, as well as WordPressKnowledge of web systems including CMSUnderstanding of SEO and metadata requirementsExperience with A/B or multivariate testing onlineAbility to take written information about technical subjects and formulate questions in order to achieve the level of knowledge needed to write pieces understood by a general audienceAbility to comprehend hierarchy for headlines, subheads and body copyAbility to adapt writing to PG&E’s brand and editorial guidelinesAbility collaborate and provide solid level confidence to clients and internal teamPossess an 'eagle eye' for details in spelling, grammar and language to ensure site consistencySelf-starter with the ability to tackle projects with minimal up-front direction
Careerbuilder • San Francisco, U.S.