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About this role:Seasoned copywriting professional, who develops brand and product content to support and contribute to developing marketing strategies. Responsible for identifying opportunities for improvement to enhance brand marketing and sales performance. Key Responsibilities:Collects macroeconomics, industry, and target market information to forecast market size.Establishes competitive product and service analysis, and market research of product consumer behavior and professional audience to develop product requirements and specifications.Participates in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.Identifies and develops near-term and mid-term business strategies relating to the development of new products, technologies, services, follow-on products, and/or industries to ensure profitability and positioning in the market.Initiates projects, tracks product/service development and develops product/service launch plans to effectively manage a product or service category's life cycle and ensure profitability.Focused in e-commerce, web content, product, and advertising copyEdits, updates, and writes technical and marketing content for the business unit.Responsible for managing execution of the website updates, search engine optimization (SEO), and product listings on third-party websites.Development of paid search (SEM) advertisements, emails, and other related technical and marketing projectsPartner with other Writers, Product Managers, Market Development, and eBusiness teams for all related information Required Qualifications:Bachelor’s Degree3 + years of experience in brand marketing copywriting experience. Preferred Qualifications:Excellent communication and organizational skillsPractical to substantial knowledge of Carrier organization, programs, or systems with the ability to make enhancements and leverage in daily work

Glassdoor Inc. • Springfield, Stati Uniti